![]() ![]() ![]() Strong words, but can Popeyes back them up? And, perhaps more importantly, will they be able to deal with what could be insatiable demand? The mania surrounding the Popeyes chicken sandwich two years ago remains the stuff of fast food legend, resulting in lines of cars curled around blocks and literal, physical violence erupting in lines of people waiting to purchase the sandwich. We believe that these piece(s) of crunchy, juicy delicious chicken will have guests question how they ever enjoyed chicken nuggets before this.” Popeyes has dabbled with “popcorn” chicken and nuggets in the past, but this release represents a complete rework, complete with overpuffed promises like the following from President of Popeyes Americas Sami Siddiqui: “Just like our game-changing Chicken Sandwich, our new Chicken Nuggets are unlike anything you may have experienced before. One might be naturally thinking “why didn’t Popeyes already have nuggets?”, but they’re actually not that ubiquitous at chicken-focused fast food restaurants such as KFC and Popeyes, which primarily focus on bone-in chicken and boneless chicken tenders. As a direct follow-up to the earthshattering popularity of its reformulated chicken sandwich first released in 2019, the new Popeyes Chicken Nuggets will see the company once again taking square aim at some of the biggest purveyors of nugs out there, including McDonald’s and Wendy’s. CNN Sans ™ & © 2016 Cable News Network.Popeyes this week announced its intention to unleash its own chicken nuggets upon the world, potentially making life worth living for at least a few more weeks. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. ![]() Your CNN account Log in to your CNN account Those new products are helping drum up new interest in the brand, Cil said in February. The following summer, it added chicken nuggets to the menu.Īnd in October, Popeyes partnered with rapper Megan Thee Stallion on a hot sauce, designed to add spice to the brand’s chicken sandwiches and nuggets. In February 2021, the chain introduced a limited-time fish version made with flounder. Popeyes has also used its own original chicken sandwich as inspiration for other new products. In the United States, sales at those restaurants fell 4.6%.Īs rivals’ efforts continue to weigh on sales, Popeyes is hoping the Buffalo Ranch Chicken Sandwich will entice customers. In the first three months of this year, sales at stores open at least 17 months fell 3%, according to financial results posted Tuesday. “Chicken sandwich volumes remain pressured by competitors which … started making their sandwich debuts in early 2021,” said Jose Cil, CEO of Popeyes’ parent company Restaurant Brands International McDonald’s, KFC, Wendy’s and others have launched their own new chicken offerings, and those efforts are paying off. Popeyesīut Popeyes’ runaway success with the chicken sandwich has significantly increased competition. Popeyes is adding a Buffalo Ranch Chicken Sandwich to the menu for a limited time.
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